The General Flavour – a Well-known Secret

The recipe is still a secret and even though it has been refined and production methods have improved, the craftsmanship is essentially the same as it was over 100 years ago.

Achieving the unique, characteristic flavour requires a special blend of 23 selected tobaccos from four different continents. Together they produce a powerful yet balanced tobacco flavour. Slightly peppery with citrus notes and a hint of roses. A flavour that for many is synonymous with snus. And for even more the only conceivable option.